“Austin Is Profiled in Inc. Magazine!”

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You’re asked to appear as a guest on a radio program. You’re thrilled. Radio has a huge reach. Radio can help you brand yourself in ways print or Web can’t.

If you’re a good guest, that is.

I’ve spoken to lots of live audiences, some numbering in the thousands, but I know nothing about appearing on the radio. And I suck at it.

So I asked Austin Hill, author, consultant, and host of Austin Hill’s Big World of Small Business, for tips on how to be a great radio guest.

Assuming you know your subject–because if you don’t, you shouldn’t be on in the first place–here are ways to make the audience and the host enjoy your appearance: To read more of this article from Jeff Haden at http://www.inc.com/jeff-haden/how-to-be-a-great-radio-guest.html

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